[PDF.34ao] Marketing Higher Education: Theory and Practice (UK Higher Education OUP Humanities & Social Sciences Higher Education OUP)

Marketing Higher Education: Theory and Practice (UK Higher Education OUP Humanities & Social Sciences Higher Education OUP)

[PDF.qa25] Marketing Higher Education: Theory and Practice (UK Higher Education OUP Humanities & Social Sciences Higher Education OUP)

Marketing Higher Education: Theory  Felix Maringe, Paul Gibbs epub
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 | #2057269 in Books |  2008-12-01 | Original language:English | PDF # 1 |  9.00 x.51 x6.00l,.75 | File type: PDF | 224 pages

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||About the Author|Felix Maringe is a lecturer in the School of Education at the University of Southampton, teaching on a range of PGCE courses. He is also Chair of the Academy of Marketing’s Special Interest Group in Marketing of Higher Education.| Paul

• How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies?
• How has widening participation affected the marketing of HEIs?
• What kind of students do employers want in the twenty-first century?

The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions...

You easily download any file type for your device.Marketing Higher Education: Theory and Practice (UK Higher Education OUP Humanities & Social Sciences Higher Education OUP)   |  Felix Maringe, Paul Gibbs. I was recommended this book by a dear friend of mine.

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